JLaw!
creative
MARKETING + GRAPHIC DESIGN
JENNIFER LAWSON
NCALL | Marketing + Communications Specialist
June 2021 - present
The new Marketing and Communications Specialist at NCALL, bringing 20+ years of creative service experience to the team. A graduate from Lehigh Valley College in Visual Communication of Science, and a never-ending self-scholar for industry trends— I am a skilled graphic designer— an expert in page layout, social media, advertising, customer service, direct mail and a Wix website design guru. As a creative professional with an innovative approach to marketing and a demonstrated history of working in the non-profit sector, I am excited to implement the rollout of a rebrand and new marketing strategy for NCALL!
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PREVIOUS WORK EXPERIENCE
As the former Director of Creative Services at Wilmington Alliance, I supported the Chief Executive Officer by leading key marketing and communications initiatives of Wilmington Alliance's core strategic projects: Economic Development & Inclusion which included Workforce Development; Wilmington Made, a shop local campaign; Wilmington Strong Fund, a local small business micro grant opportunity and Place Based Initiatives that include green spaces, community programming, an art center and kitchen incubator to support local entrepreneurs.
Wilmington Alliance | Director of Creative Services
July 2015 - May 2021
Maintain design, content and SEO strategy for
WilmingtonAlliance.org, WilmingtonMADE.com and WilmingtonStrongFund.com
Design and coordinate e-communications
Manage overall content and ad schedule across digital media: FB, IG, Snapchat, TikTok, Spotify, Google Ads, Billboards and Geofencing
Design, prepare and distribute marketing communication assets
(Fundraising packets, Brochures, Annual Report Magazine, Invitations, Direct Mailings, and more)
Ad development and design
Manage Media Buying
Design, develop and coordinate presentations
Maintain vendor relations: consultants, partners, editors, photographers, including print and production services
Support special events and promotions
Manage Meistertask project management online system
Manage marketing budget
Liberty Lutheran Services | Marketing and Graphic Design Specialist
March 2012 - June 2015
Design invitations, postcards, promotional flyers, announcements, direct mail pieces utilizing variable data, static and digital billboards and marketing collateral materials
Coordinate and direct photo shoots for marketing collateral
Ad design and development for print and web
Collaborate with Advancement Team and Directors of Sales and Marketing to implement marketing strategies and donor appeals
Collaborate with Associate Vice President of Communications and Public Relations
Coordinator on design and format for the quarterly publications of the At Liberty magazine, 4
affiliate newsletters and Liberty Annual Donor Report
Maintain vendor relations and demonstrate quality improvement
Order and coordinate inventory of promotional items
Manage marketing expenditures and invoices
NB Retail Management | Director of Marketing
June 2007 - June 2012
First Class Federal Credit Union | Director of Marketing
June 2010 - March 2012
PennEngineering | Graphic Designer
October 2000 - May 2005
FREELANCE CLIENTS—
PAST + PRESENT
New Castle County, DE
Catholic Leadership Institute
NB Retail Management
Liberty Lutheran Services
Delaware Today Media
First Class Federal Credit Union
Reading Assist Delaware
Montessori Works
GALLERY
PRINT + DIGITAL
IMPACT REPORTS
WEBSITES
